Value-Based Patient Care and Accountable Care Initiatives are Positive Signs for Pharma, According to Market Overview Now Available from HealthLeaders-InterStudy
February 15, 2012—Nashville, Tenn. —HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that providers and health systems in Greensboro, NC are adopting coordinated care models and accountable care organization-style programs. Under these types of programs, prescription drug adherence is likely to be emphasized, according to the
Greensboro Market Overview.
These types of programs will add extra attention to preventive care, and chronic disease management. For example, health counselors follow up with patients to ensure they are properly taking their medications, which boosts compliance. This could lead to opportunities for increased drug sales, according to the report.
“These programs will lead to maintenance drug sales potential,” said HealthLeaders-InterStudy Analyst Jenny Kerr.
On the downside, increasing consolidation in the market could create barriers for sales representatives to physician access.
In addition to providing detailed analysis of levers and barriers in the market, the
Greensboro Market Overview answers the following questions:
- Which health system has launched a new physician group for employed and independent physicians, laying the groundwork for quality-based payment models?
- What types of new products are insurers rolling out that target small employers?
- Where are the growth opportunities for health plans?
You can view an abstract of the report
here.
Why Pharmaceutical Sales Representatives Need Market Overviews
Market Overviews provide a detailed analysis of local healthcare market drivers in 87 of the nation’s most dynamic metro areas. Market Overviews are updated throughout the year based on market events, allowing sales reps to be more nimble in their sales efforts.