Buffalo Market Sees Positive Future for Pharma Sales

Patient-Centered Medical Homes and Quality-Improvement Programs in Healthcare Bodes Well for Pharma, According to the Recent Buffalo Market Overview Now Available from HealthLeaders-InterStudy

January 19, 2012—Nashville, Tenn. —HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that pharmaceutical companies will find a favorable market place in Buffalo. Buffalo has seen an increase in the number of patient-centered homes and quality-improvement programs, according to the recently published Buffalo Market Overview.

Care coordination, quality improvements, and wellness programs are gaining acceptance in the Buffalo market according to the report.

“These programs tend to increase prescription drug utilization because of an emphasis on medication compliance in treating patients with chronic conditions,” said HealthLeaders-InterStudy Analyst Deborah White.

Another positive factor is Buffalo’s 216 office-based physicians per 100,000 residents compared to the national average of 181 office-based physicians per 100,000 residents. A healthy supply of physicians indicates potential for prescription volume growth, according to the report.

In addition to providing detailed analysis of levers and barriers in the market, the Buffalo Market Overview answers the following questions:

  • Which health systems collaborated to open the Regional Center of Excellence for Transplantation & Kidney Care in December 2011?
  • Which health system plans to open a heart and vascular institute with the University at Buffalo in 2012?
  • Which health plan is working on a bundling pilot project for some orthopedic and cardiac procedures?
  • Which health plan provides care management fees and performance-based bonuses for patient-centered medical homes?


You can view an abstract of the report here.

Why Pharmaceutical Sales Representatives Need Market Overviews
Market Overviews provide a detailed analysis of local healthcare market drivers in 87 of the nation’s most dynamic metro areas. Market Overviews are updated throughout the year based on market events, allowing sales reps to be more nimble in their sales efforts.

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a Decision Resources Group company, is the authoritative source for managed care data, analysis and news. For more information, please visit www.HL-ISY.com.

About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.


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