Market Overviews

An Unbiased Look at the Major Healthcare Market Drivers in 87 of the Nation's Most Dynamic Metro Areas

Key Benefits

Provides local insights needed at all levels of an organization, giving senior executives a quick overview for a particular MSA or sales representatives a detailed understanding of a market's key players, influencers, opportunities and obstacles.

Market Overviews is the only analysis that continuously examines market share, demographics, market drivers and events across the U.S. For companies looking to enter a new market, or perform more effectively in an existing area, Market Overviews provides insight on key players and their influence in a particular region.

Detailed analysis and easy access to underlying market data provides the tools to increase market knowledge.

Pharmaceutical Companies: Assess each local market to effectively commit sales teams and resources, and efficiently get new hires up-to-speed and tenured personnel focused on the right issues

Managed Care Organizations: Identify opportunities for market expansion plans and increase understanding of provider networks

Consultants and Financial Organizations: Gain insight around healthcare market drivers to enhance advisory efforts and identify business opportunities

Product Features

Market Overviews make it easy to stay on top of current trends by providing a wealth of knowledge and data, including:

Key Market Events—This section is updated throughout the year based on events occurring in the market that could change the healthcare landscape
Executive Summary—Provides market projection scores to illustrate implications of local market activity
Market Dashboard—Provides a quick orientation to the market
Health Systems and Hospitals—Hospital details, including affiliated physicians, facilities and recent market events
Physicians—Provider network details, including internal guidelines, medical management and clinical information systems
Health Plans—All offered products, as well as tier structure, co-pays, Pharmacy Benefit Managers and brand/generic spend
Medicare/Medicaid/Uninsured—Enrollment, regulatory changes and managed care penetration
Pharmacy—Payer benefit design changes and legislative activities that affect future pharmaceutical market opportunities
Legislation—Healthcare-relevant legislation, including legislation that recently failed to pass
Employers—Changes in employer purchasing behavior, purchasing coalitions and offered insurance benefits
Demographics & Statistics—Summary of demographics and statistics for each market

Contact Us

Click here to contact the team at HealthLeaders-InterStudy for more information.

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